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How to build sites and software that work
What we built, what it cost, and why — specific, with numbers.
- What a New Customer Really Costs: SEO, Ads and Referrals, Side by SideReal cost-per-customer benchmarks by channel — from $230 for Facebook Ads to $1,786 for B2B SEO — and how to work out your own numbers before you spend the budget.
- Inherited a bad website from a previous agency? Audit it before you pay for a new oneThe previous developer went silent, or the agency relationship ended badly. Here's what to check in 30 minutes before deciding whether to patch it or rebuild.
- GDPR and the AI Act in 2026: what a small business actually needs if it runs a chatbotSince August 2, 2026, new AI transparency rules apply. Who actually holds your customers' data, what a DPA is, and why backups aren't a technical footnote.
- A website for an accounting firm: why clients are searching for you right nowBulgaria's new 2026 VAT registration threshold is pushing thousands of business owners to search for an accountant urgently. How to show up when they search, not just be listed.
- Everyone uses AI — few make it actually do the workThe difference between "an open ChatGPT tab" and AI wired into your process that saves hours or lifts sales. How to tell which one you're actually doing.
- Integrating with couriers and Microinvest: what actually saves hoursHow automatic waybill generation and Microinvest Склад Pro stock sync work in practice — and where the investment actually pays off.
- Leaving Shopiko or Wix: when and how to move to your own siteWhen a ready-made platform starts holding you back, what staying actually costs, and how to migrate to your own site without losing SEO or orders.
- What a website costs in 2026 (real numbers)An honest breakdown of pricing for a company site, an online store, a SaaS and custom software — what drives the budget and what should be included.
- A website for a lawyer: how we reached #1 on GoogleA real case — what we did differently with advlili.com so it brings inquiries with zero ad spend. A method that works for any practice or clinic.
- Off-the-shelf platform or custom software — how to decideWhen Shopify, a ready-made ERP or a SaaS subscription is the right call, and when it's worth ordering software built to fit. Simple criteria, no dogma.
- An AI chatbot on your site: when it helps and when it annoys customersWhen an AI assistant on your site is worth it, when it's wasted money, and how to build one that sells instead of getting in the way.
- AI and SEO in 2026: what changed and what to doAI answers in Google, ChatGPT and Perplexity changed how people find businesses. Practically: what works now and what's a waste of time.
- How fast can you really ship an MVP with AI toolsAI speeds up development, but not the way marketing promises. What actually gets shorter, what doesn't, and why an MVP in weeks is realistic.
- AI automation for a small business: 5 practical usesNo hype — five automations a small company can ship this week that save real hours every month.
- AI-generated code: what it can and can't do (2026)Where AI code is production-ready, where a human is required, and how not to ship something that breaks on the first real user.
- Structured data and llms.txt: being read by AI, not just GoogleAI agents and assistants now visit websites on behalf of people. What your site needs so they understand it, cite it, and send you customers.