Pazardzhik, Bulgaria · since 2021
More customers,
who find you on Google by themselves.
People already search Google for what you sell. We make sure they find you. And before you spend a cent on ads, we tell you honestly whether it's worth it — with numbers, not promises. Based in Bulgaria (EU), working with clients across Europe and the US.
Move your mouse through the field — the light follows it. Every dot is a real project: click to open it.
9 sites and apps running live · Customers from Google · Honest numbers · Pazardzhik, Bulgaria
Customers from Google don't cost per click. But they don't come to everyone — and that can be checked before you pay.
Before we recommend anything, we look at the numbers. Here are four of them, with sources you can open.
- 53%
of trackable website traffic comes from organic search. Paid search brings 15%.
source: BrightEdge Channel Report, 2019 ↗ - 96.55%
of all pages on the web get zero visits from Google.
source: Ahrefs — Search Traffic Study, 2023 ↗ - 8% vs 15%
click on a classic result when Google shows an AI summary, versus without one. 26% of AI-summary sessions end with no click at all.
source: Pew Research Center, 2025 ↗ - 49.7%
of Bulgarian companies with 10+ staff have a website. Only 16.2% sell online. 41.5% use social media.
source: НСИ — ИКТ и e-търговия в предприятията, 2025 ↗

Before the software — a conversation about the business
I'm Iliyan. Besides the team that builds, I advise owners on developing their business digitally and process-wise — what to automate, which software is worth it, and where technology actually saves money, not just looks good. An example from our own kitchen: every week an AI agent reads this site's Google Search Console data and proposes concrete code improvements — I just review and approve.
- 01
A wide lens, not a narrow specialty
Nine products in production — a law practice, a lighting brand, an ERP for a design studio, AI property valuations, a 3D configurator, a tyre shop. Each is a different business model, different people, different problems.
- 02
I look at the process, not just the screen
Before any code gets written, I look for where time and money actually leak — manual coordination, scattered spreadsheets, missing visibility. Software is the outcome of that analysis, not the starting point.
- 03
An honest assessment, not a sales pitch
If the problem is better solved with a process fix instead of new software, I'll tell you directly. The first conversation is free — the goal is a solution that works, not a project at any cost.
Projects, live
Nine real products, each with a working link. No mockups, no “concepts” — go in and try them.
SEOAdvLiliLaw practice in Pazardzhik — divorce, inheritance, property, valuations.Idea: Authority SEO: long-form articles on concrete cases instead of a generic brochure page.#1 organic Google traffic in its local nicheadvlili.com ↗
E-commerceLuminaVeraAn in-house lighting brand selling direct to the EU and UK.Idea: Product catalog + direct sales, SEO around niche lighting categories.Sells across the EU + UK from one storefrontluminavera.com ↗
BrandStudio BotemaBoutique studio for designer lighting, furniture and interiors — Lodes, Karimoku, Alphaluce.Idea: A premium showcase for the brands with a project gallery that pulls toward the catalog and an inquiry.Showcase for premium brands, wired to the ERP behind itstudiobotema.com ↗
CustomStudio Botema ERPAn internal ERP for the studio — orders, inventory, projects and suppliers in one place.Idea: Custom business software shaped to the team's real process, not an off-the-shelf box.Orders, inventory and projects in one toolfrontend-brown-gamma-71.vercel.app ↗
3D · WebGLLuminaVera 3D ConfiguratorA real-time configurator for magnetic track lighting — the client assembles their system in the browser and sees the price as they build it.Idea: An interactive 3D product instead of manual email quotes.0 manual config quotes · 60 fps on a mid-range phoneluminavera-app-production.up.railway.app ↗
SaaSFreeMyTimeFree booking for any service — freelancers, coaches, beauty, repairs.Idea: Product-led growth: free tier, self-serve, share a link and clients book themselves.Free booking, fully self-servefreemytime.vercel.app ↗
Data · AIPropIntelA real-estate intelligence platform — data and AI valuations for property across 26 cities.Idea: A B2B tool for agencies, investors and brokers: valuations, comparisons, leads.AI valuations · 26 citiespropintel-c1cb9.web.app ↗
LocalSG AutoA tyre service — services, prices, and an online request for an appointment.Idea: Local SEO + a clear booking instead of just a phone number.Online appointment requests, not just callssgauto.vercel.app ↗
OrgTennis Club PazardzhikA tennis club in Pazardzhik — membership, tournaments, training, kids sign-up.Idea: A local organisation: clear information and sign-up instead of just a Facebook page.Membership and sign-up online, not only on Facebookiliyanbogdanov.github.io ↗
What we do
Four things we do well — and one shipped product behind each.
Organic traffic with AI
We research what is actually searched and who's on page one. Then: content built on those searches, structured data, llms.txt — and a weekly AI loop that reads Search Console and proposes concrete code improvements. Traffic you don't pay per click.
Proof: AdvLili →Measurement and cost per customer
Every channel gets a form, a phone number and UTMs that can be counted. You know where each inquiry came from and what a customer costs. Otherwise every ad is a bag of money without a receipt.
Proof: SG Auto →Websites and online stores
Fast, clean, Google-ready from day one — a company site in days, a store with easy checkout and several currencies in weeks.
Proof: LuminaVera →Custom software & SaaS
Software shaped to your process — ERP, internal systems, 3D configurators, a whole product. You don't bend to someone else's box.
Proof: Studio Botema ERP →
How we work
A solid base first, then we build on it. A working version in days, not months.
- 01
We research
Before recommending anything: is it searched, who's on page one, what will a customer cost. If we're not the right people, we say so right away.
- 02
A prototype in days
A first working version you open and touch — not slides and promises.
- 03
We go live
We ship to your domain, with SEO and analytics from day one.
- 04
We grow together
Content, speed, new features — as much as you want.
Frequently asked questions
Does SEO still work in 2026, now that Google answers with AI?
Yes, but differently. Organic search remains the largest traffic source (53% per BrightEdge), and 96% of searches in Bulgaria go through Google. AI Overviews cut clicks on informational queries by 38–40% (Pew, SSRN 2026) but barely touch transactional ones — "dentist Pazardzhik", "repair price". So we work on buying-intent queries and make the site readable for AI assistants (structured data, llms.txt), whose referrals convert 2–4× better than a regular organic visitor. All numbers with sources: ibuildwebsaits.com/en/does-seo-work.
When is SEO NOT worth it?
When you need customers this month (first results take 3–6 months, up to 12 for a new domain), when the niche is dominated by aggregators and platforms with thousands of pages, or when nobody searches for your service on Google. 96.55% of pages on the web get zero visits — almost always for one of those three reasons. We check them for free before proposing anything, and if SEO isn't for you, we say so.
How do I know which ads I need and whether they pay off?
Calculate first, pay second. Cost per customer = spent ÷ new customers; customer value ÷ cost per customer should be around 3:1. We built a free 7-question configurator (ibuildwebsaits.com/en/which-channel) that shows which channels make sense for your business and exactly what your budget buys at real 2026 benchmarks — e.g. at $9.87 per click for lawyers, €300 is ~30 clicks. Plus a cost-per-customer calculator: ibuildwebsaits.com/en/calculator.
How much does a website cost?
It depends on scope. A simple company site or landing page is usually €1,000–3,000, an online store €3,000–8,000, and custom software or SaaS starts around €8,000. After a short call we send a concrete quote with timeline, scope and a fixed price.
How long does it take to build a website?
A working prototype in days, not months. A simple site ships to production in 3–7 days, an online store in 1–2 weeks, larger custom software in 4–8 weeks. We deploy to your domain with SEO and analytics from day one.
Do you do SEO?
Yes — SEO is built in, not bolted on. Clean semantic structure, structured data (Schema.org), fast static rendering, sitemaps, and optimisation for both Google and AI agents. Example: advlili.com is the #1 organic Google result in its niche.
Do you build custom software, not just websites?
Yes. We build ERP systems, internal tools, SaaS products, 3D configurators, and data/AI platforms. The software is shaped to your real process instead of forcing your business into an off-the-shelf box.
Where are you based?
In Pazardzhik, Bulgaria. We work with clients across the country and abroad — in Bulgarian or English.
Do you maintain the site after launch?
Yes. After launch we continue with content, performance, new modules and technical support — as much as you need. We can also hand the project to your team with documentation.
Can I see real projects you've built?
Yes — the nine portfolio projects are all in production with live links: a law-firm site, a lighting e-commerce store, an ERP system, a 3D configurator, a booking SaaS, a real-estate platform and more. No mockups, no “concepts”.
Start a project
Tell us what needs to happen. We reply within 24 hours with an honest estimate — how long, what's included, and what it costs. If something isn't for us, we'll tell you.
or email us directly
iliyanbogdanov@gmail.com